Storytelling is not immune from the new era of digital and social media. See the article below. This article via Karen Dietz caught my eye and so I am sharing it with you. The video mentioned in the article can be viewed at: http://www.youtube.com/watch?feature=player_embedded&v=AoT13m8-Kxo#!
So, after going to the Troy public library website and viewing the video, what do you think--does the video improve the viewer's ability to retain information about the library? Does it help you to remember important details? What emotions does this story evoke?
Digital storytelling: How to tell a story that stands out in the digital age?
From themuseumofthefuture.com - Today, 5:49 AM
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
Subscribe to:
Post Comments (Atom)
About Me
- Dottie Van Steinburg
- Maryland, United States
- Dorothy M. Van Steinburg (Dottie) is a retired Federal employee with over 25 years experience in the human resources management function. She holds a BS in Management and Art, is a certified Project Management Professional (PMP) and also a Certified Professional In Learning & Performance (CPLP). She is the President/CEO of Van Steinburg Enterprises, LLC, an independent consulting firm, and firmly believes that the ability to "tell the story" is a critical skill both as a human being and as a professional in any career.
No comments:
Post a Comment